Brian Kurtz says, “I was on the phone earlier this week with copywriting legend John Carlton and we were ranting about all sorts of topics. (You know, like you do when you’re on the phone with John Carlton.) He made the observation that the next “big thing” in marketing may not be in the areas of whiz-bang technology, but rather in the blocking and tackling techniques of adept career direct marketers. That’s not to say that technology won’t continue to move at the speed of light. But certain methods just don’t change”. 3 Lessons Learned From a Titan of Copywriting ‘Copyblogger’... [...]

Ann Handley says, “Business, like life, can be complicated. Products can be intricate and concepts may seem impenetrable. But good contentdeconstructs the complex to make it easily understood. It sheds the corporate Frankenspeak. It conveys ideas in concise, economic, human, and accessible terms. A bit of wisdom from my journalism days: No one will ever complain that you’ve made things too simple to understand. Of course, simple does not equal dumbed down”. New Book Excerpt: Keep It Simple, But Not Simplistic ‘Copyblogger’ Blog  [...]

Demian Farnworth says, “Jack Ungulate is a strange bird. When he drinks beer, he licks his index and middle finger, swipes the bottle opening, and then pauses, with the bottle raised to his mouth, before turning it upside down. Each time, every time. He also has a routine with his steel-toe boots. The left one must go on first, then the right. But he takes them off in reverse”. A Complete Guide to Crawling Inside Your Customer’s Head With Empathy Maps ‘Copyblogger’ Blog  [...]

Sean D’Souza says, “Most people think music is about the notes. But think about the silence between the notes for a second. Doesn’t the absence of sound complete the composition? Without the silence, you only hear dozens of notes jostling madly into each other, causing a cacophony. Copywriting is a bit like writing a concerto. You may believe that copywriting is only about words. If so, you are forgetting about critical, invisible elements that affect whether or not you make a sale”. 3 Invisible Elements Your Sales Page Needs to Convert (One is Truly Unique) ‘Copyblogger’ Blog  [...]

Sonia Simone says, ““I want you to ask your secret question.” That’s what Seth Godin asked the audience at the end of his generous Authority Intensive session with us in Denver this past May. The room was packed with fanboys and fangirls (I’m one) who were reeling a little from 45 minutes of intense marketing, business, and life advice”. The 3:00 a.m. Secret Question That Drives Meaningful Success ‘Copyblogger’ Blog  [...]

Demian Farnworth says, “If you’re an entrepreneur, does any of this sound familiar to you? You’re trapped in Outlook for up to seven hours each day. You want to launch a podcast, but you have no clue when you’ll be able to edit it. You only have time for a fraction of the marketing you need to do to promote your new blog posts. You are afraid to customize your website design since there is a chance you’ll mess something up with the code (and spend the weekend fixing it). Conversions on your product landing page are dropping — and you desperately need to optimize it. You can’t... [...]

Pratik Dholakiya says, “Email marketing advice is all around us — a dime a dozen. You’ve heard all the contradictory tips. Send marketing emails often … Don’t send marketing emails too often. Focus on the content, not the design … Design can make or break your campaigns. You may just want to ignore it altogether, but there’s good reason not to give up on email”. 5 Innovative Email Marketing Tips That Drive Readers to Action ‘Copyblogger’ Blog  [...]

Sue Campbell says, “Serious about making your living via the Web? Then you’ve likely shelled out good money for an online course or subscription that includes access to a forum. And if you’re anything like me, you eagerly devour the webinars, worksheets, and ebooks … but avoid the forum, as you would the pee-smelling seat on the train. I’ve seen forums more tedious than an office cocktail party — chock-full of people who want to talk about themselves and cozy up to important people. Not to mention it’s a total time suck to wade through all the threads before you find anything interesting”. The... [...]

Brian Clark says, “If you’ve been following Copyblogger for any length of time, you know we teach people online marketing. Specifically, something that is now known as content marketing. I’ve been a practitioner of “content marketing” since 1998. And we’ve been preaching it since 2006, years before that sexy terminology became the norm. Here’s the main thing you need to understand about online content that builds a business: It’s different from traditional marketing, but it accomplishes what marketing is supposed to do”. How to Fix the Problem With Content Marketing... [...]

Sonia Simone says, “It’s a common wisecrack around the Copyblogger virtual office. This whole content marketing thing would be a lot simpler if someone else would just write all the content. Whether you’re a writer or not, it’s just a fact that a solid content marketing strategy needs lots and lots of words. Well-crafted, interesting words, assembled into a strategic plan that moves prospects along the path from stranger to happy customer. It isn’t always easy to find the person to write those words. Which is probably why we get so many queries from people asking”. Announcing:... [...]