Yael Grauer says, “So, you’re full of information and have a dramatic story for your audience? Good. But here’s the harsh truth: every bit of knowledge in the whole world is completely meaningless if you don’t do this one thing. Before I spill the secret, let me tell you what it’s not … It’s not about having the right intentions. Your intentions don’t even matter. Your burning desire to enlighten those around you thirsting for knowledge is useless unless you can clearly explain the information you’d like to share”. 7 Ways to Simplify Complex Content While Maintaining... [...]

Jerod Morris says, “So … how did you sell out all 400+ tickets three months before the event even started? What was your content marketing strategy? This is the question a friendly reporter asked me during the opening night party for Authority Intensive 2014. “That’s a great question,” I said, stalling. Truth was, I didn’t know exactly how to respond. What, exactly, had we done to sell so many tickets so quickly? “Let me ask our VP of Marketing,” I said. “He’ll know.” And he did”. Get the WordPress Theme That Gives You an Unfair Business Advantage ‘Copyblogger’... [...]

Samar Owais says, “You’ve felt it, haven’t you? That sick feeling clawing at your stomach every time you think about marketing your freelance business. You’re worried you won’t be able to convince prospective clients you’re the right person for the job — that you’re the answer to their problems. You may still feel like an impostor even if you’ve established a very solid level ofauthority and credibility with your blog. What if you can’t deliver? What if clients don’t love your work?”. How to Market Your Freelance Business Without Feeling Like an Impostor ‘Copyblogger’... [...]

Demian Farnworth says, “The number of blog posts published every day is absurd. Let’s just say it exceeds the population of the four largest countries in the world and be done with it. Maybe that’s true and maybe it isn’t. The point is — and we all know it — the volume of written content online is overwhelming. And let’s not forget about other media: videos, podcasts, Google+ Hangouts,photographs, etc. Shock is one way to describe our reaction to the tonnage dumped each day. Despair is another — especially for content producers who want to find an audience”. Beyond... [...]

Beth Hayden says, “After spending many years in traditional career fields — including real estate, finance, and eight years as an Army Officer — John Lee Dumas still felt unfulfilled. He couldn’t shake the feeling that his real calling was still out there — that there must be a way for him to feel excited to go to work every day. He took a leap of faith and launched an interview-based business podcast calledEntrepreneurOnFire. Within its first few months, the podcast became a top-ranked iTunes business podcast and earned a coveted spot on the “Best of iTunes” list. The podcast... [...]

Ramsay Taplin says, “Email subscribers are your protection from Google. Even Brian Clark agrees with me on that one. Your email list is a group of readers who have chosen to get information from you. They want to hear from you, and you want a large email list that is full of potential clients or customers. But how do you gain more email subscribers? You already have so many ongoing content marketing tasks. When it comes to growing your email list, which methods work and which ones are a waste of time?”. 5 Subtle Writing Strategies That Drive Email Signups ‘Copyblogger’ Blog  [...]

Henneke says, “You sit down at your desk. You start your computer. You check Google Analytics and your email provider dashboard. A deep sigh escapes from your soul. Why is your number of email subscribers still so low? Why aren’t readers flocking to your blog? And when will those business inquiries finally arrive? We all know that blogging is hard work, but what should you do when your efforts don’t seem to pay off?”. No Blog Traffic? Here’s a Simple Strategy to Seduce Readers and Win Clients ‘Copyblogger’ Blog  [...]

Demian Farnworth says, “In this cold, hard, commercial world, everyone is looking for answers online. We are all “searchers” looking for the best way to solve a problem or satisfy a desire. And we are ruthless … We make split-second decisions about clicking a headline. How does your website look at a glance? If you try to consummate the fragile exchange of attention and education too quickly with a “buy this” button, you’ll likely lose long-term prospects and lifetime sales”. Master This Storytelling Technique to Create an Irresistible Content Series ‘Copyblogger’... [...]

Katie says, “Authors often claim that writing a book is like having a baby — both in effort and length of time. Since I’ve done both myself, I would personally insist that birthing a child is, in fact, more difficult. There is value in the comparison though. Even when you write from a place of passion and purpose, you may still have trouble birthing your important ideas consistently. Babies tend to come into the world when they are ready, but how do you regularly give birth to remarkable content?”. The Prepared Writer’s Process for Creating Excellent Content Every Day ‘Copyblogger’... [...]

Sean Smith says, “If you’re marketing for an early-stage startup, every second counts. Any mistake is a massive setback. Setbacks ultimately lose potential customers. During our content marketing journey with Spectafy, a real-time photo sharing app, we made plenty of mistakes. Fortunately for you, we kept track of what works and what doesn’t to help you avoid wasting time with your own content marketing efforts”. Use Images (Not Just Words) to Turn Your Distracted Visitors into Engaged Readers ‘Copyblogger’ Blog  [...]