Content personalization is a strategy that tailors webpages and other forms of content to individual users’ characteristics or preferences. Visitor data is used to provide relevant content that increases both user satisfaction and the probability of lead conversion. Search Engine Journal contributor Ryan Weber has published an article explaining content personalization. He says, “Content personalization strategy entails leveraging online consumer data insights to deliver relevant content. By consistently monitoring and analyzing this data, brands can, in turn, better understand their... [...]

Personalization is the key to content marketing success. It enables you to achieve your content marketing objectives by persuading your audience. Search Engine Journal’s Alex Valencia has shared six customer-centric ways to personalize on-site content. He says,”Want to create content your audience is itching to gobble up? Personalization is the way to go. Here are six ways today’s top sites are personalizing their on-site content for more views, engagement, and conversions. 1. Dig Into Search Intent Writing for search intent is not a new concept, but it is highly misunderstood. Search... [...]

Personalization is a key to get better content marketing results. With personalization you can move closer to your audience and the chances of a successful deal are more. The Content Marketing Institute contributor Larry Lubin has shared some useful tips on personalizing your content and making it more popular. Lubin says, “A new report from SmarterHQ reveals that up to 72% of consumers will only engage with personalized marketing messages. Yet, the same survey also finds that 86% of consumers admit they are concerned about their data privacy. Your audience’s personal data is more... [...]