Content pillars are key themes or topics that guide a brand’s content strategy. They ensure consistency, relevancy, and alignment with the brand’s goals and audience needs. Digital Marketing Institute contributor Clodagh O’Brien has published an article answering the question ‘What are Content Pillars and Why are They Important?’. She says, “It’s impossible to cover every keyword or key phrase that relates to your audience. What you need to do is cover the topics and keywords that count and convert (and tie into your SEO strategy). Content pillars enable you... [...]

A content pillar is a comprehensive article or series of articles used as the foundation for other smaller, more digestible pieces of content. Content pillars may also be referred to as content cornerstones. Ahrefs contributor Si Quan Ong has shared five steps to help you build successful content pillars. He says, “Follow the steps below to create content pillars for your website. 1. Find the main topic to create a content pillar around Grab a seat, a pen and paper (or laptop), then brainstorm ideas for content pillars. If you’re familiar with the niche, many topics should come to mind. For... [...]

Content pillars are an essential part of a brand’s content strategy and they serve a fundamental purpose: they provide a comprehensive, authoritative exploration of a topic that a reader can get everything they need on that subject in one place. Semrush contributor Margarita Loktionova has published ‘Building High-Performing Content Pillars: Your Ultimate Guide’ to help you improve content marketing. She says, “We’ll dive into some prime examples of pillar content from the web that successfully incorporate cluster content into their framework. But first, we must understand... [...]