Content planning is the process of organizing and strategizing content creation to achieve specific goals. MOZ has published ‘The Ultimate Guide to Content Planning’ offering comprehensive content marketing guidelines. Victory Umurhurhu says, “After all the effort you put into creating a content strategy, you need a roadmap for your content creation, distribution, and engagement. That’s what a content plan helps you do; it ensures that your efforts are purposeful, targeted, and aligned with your goals. Let’s look at how to create a solid content plan. 1. Have a solid SEO... [...]

Content planning is the process of organizing content creation to achieve specific goals. It involves identifying the target audience, conducting research, choosing the type of content, etc. Content Marketing Institute has published a new video ‘Tech Alone Can’t Align Content Planning’. The CMI team says, “The content marketing news you need to lead in 5 minutes, from Content Marketing Institute’s Robert Rose. According to new research from Forrester and tech provider Opal, only 1% of marketers say content planning is seamlessly aligned across their organization, and 77% blame... [...]

Content planning is the structure by which your company determines which content initiatives to execute and when. Semrush contributor Ana Camarena has published a guide to content planning. She says, “Here’s how to create your content plan, step by step. 1. Build a Clear Content Strategy A content strategy defines your goals, target audience, distribution channels, and other essential elements guiding your content marketing efforts. A content plan, on the other hand, is a written document to manage the execution of this strategy. It’s easier to understand with an example: Say you own... [...]

Your content marketing journey should start with a plan. A good content plan outlines who’s responsible for making the content, what the content’s purpose is, and how the content will impact your overall content strategy. SEMrush contributor Connor Lahey has published an article highlighting some useful strategies for content planning. He says, “To create a content plan that earns results, you’ll need to answer 6 questions: Who is your content for? Where will you publish your content? What problem does your content solve? Why is your business different? How will you deliver your message? How... [...]