Four Steps to Designing Content Remarketing Campaigns

By remarketing your products and services, you appear in front of people who have already expressed an interest in your website. HubSpot contributor Larry Kim has shared four steps to help you design your content remarketing campaigns. Kim says, “To further underscore the opportunity that remarketing has to offer, there are some really cool campaign types that you can dig into. Online Activity By far the most common remarketing tactic is creating an audience based on their behavior on your website. Your options here are virtually endless — with parameters such as by a number of page views... [...]