Seven Step Guide To Content Scoring

Content scoring is a method used to measure the effectiveness of content based on performance metrics like engagement, shares, and conversions. It helps marketers optimize strategies by identifying high-performing content and areas for improvement. HubSpot contributor Kayla Schilthuis-Ihrig has published an article featuring detailed information on content scoring. She says, “Let’s zoom in on the three big benefits of content scoring, starting with the term every marketer loves to hate: single source of truth. Content scoring helps create a single source of truth. 93% of marketers with... [...]