Intent marketing refers to the concept of of marketing your product or service based on a customer’s intent to make a purchase decision. By identifying customer intent you can achieve better search marketing with the help of right keyword selection. Neil Patel has published a new podcast episode ‘How to Use Intent to Shape Your Content & SEO’ to help you improve your marketing results with intent marketing. Patel says, “In episode #1203, we share how you can use intent to shape your content and SEO. The buckets of intent are the best way to gauge where in the sales process... [...]