CMI’s Guide To Creating Content Strategy Roadmap

A content roadmap is essential for aligning content creation with business goals, ensuring consistency and strategic direction. It helps teams plan, prioritize, and track progress, leading to more cohesive and impactful content marketing efforts. Content Marketing Institute contributor Patrick Sanderson has published an article on creating a content strategy roadmap. He says, “A content roadmap should provide a clear overview without diving too deeply into specific action steps. When you’re ready to build it, take note of the critical elements that should be included: Target audience: Who... [...]