MOZ has published the latest episode of the Whiteboard Friday video ‘Diversify Your Content Strategy’ featuring Azeem Ahmad. The MOZ team says, “Go from basic to a more advanced content strategy with Azeem in this Whiteboard Friday episode. Diversify your content strategy by creating the right content for your audience at the right time.” MOZ [...]
Content Marketing Institute has published a new video ‘Strategy-Driven Content Tech Tips’ featuring useful content marketing technology buying tips. The CMI team says, “The content marketing news you need to lead from Content Marketing Institute’s Robert Rose. Before buying any new content or marketing technology, hit pause. Look away from the glittering promise of AI-driven this and best-in-class that. Ask what you want the tech to standardize and scale for you. Robert Rose explains that takeaway (and three others) from CMI’s ContentTech Summit.” Content Marketing... [...]
Content Marketing Institute has published a new video explaining whether the content strategy belongs in the C-Suite. The CMI team says, “Deloitte’s 2023 Chief Strategy Officer survey finds the CSO role is becoming more prevalent – and more integral to business success. Could this pave the way for content strategy to earn a seat at the executive table? Watch for Robert Rose’s take. So what do you think? Should marketers advocate for the role of chief content officer, or can we elevate perception of our function without the C-Suite title?” Content Marketing Institute [...]
Portent has published a new e-book ‘Dive into Content Strategy’ on developing a strong content strategy. The Portent team says, “We’re making content strategy accessible. Get quick explanations and detailed exercises for key content strategy stages. After this ebook, you’ll know how to create the right content and stop wasting your time on the useless stuff. In this ebook we explain how to: Identify success metrics Understand your audience Clarify your competitive landscape Define your company voice Produce and evaluate ideas.” Dive into Content Strategy Portent [...]
Watch Neil Patel’s latest video ‘Future-Proof Your Content Strategy in the Age of AI’ to discover useful tactics to create relevant content in the age of artificial intelligence. Neil says, “How can businesses can stay ahead of the curve and future-proof their content strategies by leveraging AI tools and techniques? Check out this interview with Neil for practical tips and insights on how to create content that resonates with audiences in the age of AI and predicts the trends that are likely to shape the future of content marketing.” Neil Patel’s Blog [...]
A clear content strategy can help you attract your target audience at every stage of the funnel and keep them engaged even after a purchase. Search Engine Land contributor Julia McCoy has published an article featuring major steps to document your content strategy. She says, “Without a steady, solid plan behind you, your content marketing actions will be random guesswork. You’ll most likely create content based on assumptions rather than data. Your output will be inconsistent as a result, and so will your content quality. Marketers who proactively plan are 3x more likely to report success than... [...]
A clear content strategy is a map that you can use to generate profitable content. It helps you win new customers and grow your business. Search Engine Land contributor Julia McCoy has published an article on why content strategy matters most. She says, “Because smart content marketing gets incredible results, and those results will cost 62% less to achieve than traditional or paid advertising. But to get those results, you need a strategy, because a strategy is a map that will lead you to profitable content that earns ROI. Here’s why. 1. Businesses with successful content have a content... [...]
Ths is a reminder for the Content Marketing Institute webinar to be held on January 11, 2023. Content Marketing Institute is hosting a webinar ‘The Road to Relevance’ on Wednesday, January 11, 2023, at 2.00 pm EST. The CMI team says, “In this session, Shelly Kulesza and Kathy Macchi will explain how to create a content strategy that is tailor-made to address the questions on the mind of your buying committee at each stage of the buying process. While content customization can be tedious, you’ll learn ways that technology can scale content personalization and delivery. The... [...]
You need a clear strategy to achieve content marketing success. With the right ideas and creative content production, you can come out with content that generates sales. Content Marketing Institute is hosting a webinar ‘The Road to Relevance’ on Wednesday, January 11, 2023, at 2.00 pm EST. The CMI team says, “In this session, Shelly Kulesza and Kathy Macchi will explain how to create a content strategy that is tailor-made to address the questions on the mind of your buying committee at each stage of the buying process. While content customization can be tedious, you’ll learn... [...]
This is a reminder for SEJ’s webinar ‘How to Analyze Your Content & Craft A Winning Strategy In 2023’ to be held on November 16, 2022. Search Engine Journal is hosting a webinar ‘How to Analyze Your Content & Craft A Winning Strategy In 2023’ on Wednesday, November 16, 2022, at 2.00 pm ET. The SEJ team says, “Join our webinar, How to Analyze Your Content & Craft A Winning Strategy in 2023, and learn how to analyze your content for better performance. You’ll gain critical insights, practical knowledge, and hands-on techniques – all of which are... [...]