When it comes to content marketing, finding writers and producing content is the easy part. But creating quality content that hits your business KPIs? Well, that’s something else entirely. Search Engine Journal is hosting a webinar ‘How to Analyze Your Content & Craft A Winning Strategy In 2023’ on Wednesday, November 16, 2022, at 2.00 pm ET. The SEJ team says, “Join our webinar, How to Analyze Your Content & Craft A Winning Strategy in 2023, and learn how to analyze your content for better performance. You’ll gain critical insights, practical knowledge, and hands-on... [...]

Understanding the intent behind a search term and how to serve up relevant content is a crucial component of effective SEO. Search Engine Journal is hosting a webinar ‘Level Up Your Content Strategy – 5 Steps to SEO Success’ on Thursday, August 25, 2022, at 2.00 pm ET. The SEJ team says, “Register now to find out what it takes to level up your content strategy and create content that delivers the best ROI for your SEO efforts. You’ll learn how to: Develop solid strategies based on a deep understanding of customer journeys. Identify content gaps with in-depth and razor-focused... [...]

Understanding the intent behind a search term and how to serve up relevant content is a crucial component of effective SEO. Search Engine Journal is hosting a webinar ‘Level Up Your Content Strategy – 5 Steps to SEO Success’ on Thursday, August 25, 2022, at 2.00 pm ET. The SEJ team says, “Register now to find out what it takes to level up your content strategy and create content that delivers the best ROI for your SEO efforts. You’ll learn how to: Develop solid strategies based on a deep understanding of customer journeys. Identify content gaps with in-depth and razor-focused... [...]

A strong content marketing strategy can help your business scale to newer heights. It helps you grow your online reach and increase your following. Search Engine Journal has published a new podcast ‘How A Solid Content Strategy Can Empower Your Team’ featuring Amanda Zental-Wiener. Wath the podcast here: Search Engine Journal  [...]

Content marketing is a creative process. By combining your ideas with a variety of content formats, you can achieve your content marketing goals. Searchmetrics contributor Patty Johnson has published an article highlighting five content strategy missteps to avoid in 2022. She says, “As you begin to deploy your 2022 content strategy, we thought it appropriate to highlight common mistakes content editors, strategists, writers and perhaps even directors, were still making in 2021. Here’s the top-five offences of the past year. 1. Not creating a content brief A common misconception about content... [...]

Watch episode nine of Marketing Makers, CMI’s series for those who make marketing work. Watch the video to explore what a content strategy is and how you can create an effective one. Content Marketing Institute  [...]

A good content marketing strategy requires a great plan. With a combination of different content formats, you can make your content marketing plan work. Content Marketing Institute contributor Jodi Harris has published an article highlighting three strategic pillars behind great content marketing strategies. She says, “There’s no quick or easy shortcut for achieving success with content. But there is a reliable process that, according to CMI’s 2021 Benchmarks, Budgets, and Trends research, 60% of the most successful B2B marketers have a documented content marketing strategy. That strategy... [...]