Constantly changing customer expectations require marketing and creative teams to continually adopt new organizing principles, content workflows and emerging technologies to compete. Content strategy, architecture and automation are key elements to building a modern content supply chain that supports personalization across the customer journey. Adweek is hosting a webinar ‘Build a Scalable Content Supply Chain: Transforming Your Team and Tactics’ on Tuesday, August 23, 2022, at 1.00 pm EDT. The Adweek team says, “Discover a practical approach to transforming your teams and tactics... [...]

Constantly changing customer expectations require marketing and creative teams to continually adopt new organizing principles, content workflows and emerging technologies to compete. Content strategy, architecture and automation are key elements to building a modern content supply chain that supports personalization across the customer journey. Adweek is hosting a webinar ‘Build a Scalable Content Supply Chain: Transforming Your Team and Tactics’ on Tuesday, August 23, 2022, at 1.00 pm EDT. The Adweek team says, “Discover a practical approach to transforming your teams and tactics... [...]

As customer expectations change in a digital-first economy, leading content teams must adopt new organizing principles, content workflows, and emerging technologies to meet the demands of a digital-first customer engagement strategy. Content Marketing Institute is hosting a webinar ‘Building a Content Supply Chain That Scales’ on Wednesday, May 4, 2022, at 2.00 pm ET. The CMI team says, “In this webinar we’ll discuss: The qualitative and quantitative tools you need in your content marketing toolbox Measuring that doesn’t involve clicks, traffic or downloads Linking measurement... [...]

As customer expectations change in a digital-first economy, leading content teams must adopt new organizing principles, content workflows, and emerging technologies to meet the demands of a digital-first customer engagement strategy. Content Marketing Institute is hosting a webinar ‘Building a Content Supply Chain That Scales’ on Wednesday, May 4, 2022, at 2.00 pm ET. The CMI team says, “In this webinar we’ll discuss: The qualitative and quantitative tools you need in your content marketing toolbox Measuring that doesn’t involve clicks, traffic or downloads Linking measurement... [...]