Call Analytics and Conversation Intelligence Platforms: A Marketer’s Guide [Guide]

The phone call is one of the most popular engagement channels for U.S. customers, coming in only behind email, according to Salesforce’s State of the Connected Customer report. Even as customers increase their use of multiple channels to research and buy products and services, the telephone – particularly the smartphone – has solidified its role in the purchase journey. Digital Marketing Depot has published ‘Call Analytics and Conversation Intelligence Platforms: A Marketer’s Guide’. The DMD team says, “MarTech Today’s latest publication of the “Call Analytics... [...]