Conversion rates are calculated by simply taking the number of conversions and dividing that by the number of total ad interactions that can be tracked to a conversion during the same time period. Search Engine Journal contributor Corey Morris has answered the question ‘What Is Conversion Rate & How Do You Calculate It?’ to help you calculate your conversion rate. He says, “Conversion rate is a %. In high-level terms, it tells you the % of how many people came to your site who took the conversion goal action you defined. Some sources provide benchmarks for specific industries... [...]

Conversion rate optimization is the process of increasing the percentage of users or website visitors to take a desired action. Spiralytics contributor Dhru Mehta has shared five useful ways to improve your company’s conversion rate. He says, “If you, as an entrepreneur, are hoping for long-term success, then you should possess a strategy for growth. Fortunately, even in a market teeming with startups, you can make your mark and have a profitable business to carve a path to success. By employing a mix of traditional and creative solutions, you can build yourself a sizable customer base... [...]

Ryan Lee & Chris Haddad are hosting a webinar on Wednesday, February 23 at 5.00 pm EST. The topic of the webinar is “Secrets of a 6% Conversion Rate…”. [Webinar] […]  [...]