This is a reminder for the Adweek webinar to be held on April 23, 2024.  Customer data platforms (CDPs) have evolved significantly over the past decade as data and privacy policies have become more dynamic. The next challenge—cookieless targeting—will necessitate further CDP evolution for brands to realize value, drive growth and foster loyalty. Adweek is hosting a webinar ‘The Next Evolution in CDP Capabilities for Cookieless Marketing’ on Tuesday, April 23, 2024, at 1.00 pm EDT. The Adweek team says, “Get details from the research to discover what makes a CDP effective... [...]

Customer data platforms (CDPs) have evolved significantly over the past decade as data and privacy policies have become more dynamic. The next challenge—cookieless targeting—will necessitate further CDP evolution for brands to realize value, drive growth and foster loyalty. Adweek is hosting a webinar ‘The Next Evolution in CDP Capabilities for Cookieless Marketing’ on Tuesday, April 23, 2024, at 1.00 pm EDT. The Adweek team says, “Get details from the research to discover what makes a CDP effective in a post-cookie landscape from Adobe’s director of product marketing, Ryan... [...]