Cookies Are Back on Marketers’ Data Menu [Video]

Cookies are small data files stored on users’ devices that track their online activity, allowing marketers to deliver personalized ads. They play a crucial role in digital marketing by helping businesses analyze user behavior and optimize advertising strategies. Content Marketing Institute has published a new video ‘Cookies Are Back on Marketers’ Data Menu’. The CMI team says, “Google is backing off its plan to deprecate third-party cookie tracking in favor of an updated approach that will “elevate user choice.” Personalization based on cross-platform consumption data... [...]