Having a professional, well-written copy in your communications is vital to your success. It helps you persuade people to purchase a product or service. HubSpot has published a new video ’10 Top Copywriting Techniques Pros Use to Increase Organic Traffic’ to help you learn about some of the most influential copywriting techniques. The HubSpot team says, “Copywriting for SEO ensures that your content satisfies online readers. 73% of readers skim content. Learn the copywriting tips that professional copywriters use to optimize every line they compose for SEO and engagement.” HubSpot  [...]

According to a HubSpot report, 49% of marketers want to increase customer acquisition. This can be done by using different marketing tactics and tools to promote your products and services. Jeff Bullas has shared 15 persuasive copywriting techniques to help you boost your conversions.   Bullas says, “In this article, we’re going to explore 15 persuasive copywriting techniques that engage leads and convert them. So, let’s jump right in. 1. Write conversationally – one friend to another Everyone wants to feel valued. No one wants to feel like a faceless entity. When you write conversationally,... [...]