Cornerstone content is a company’s most important, in-depth content that’s the foundation of their content marketing strategy. Copyblogger contributor Tim Stoddart has published ‘Cornerstone Content: Overview And Step By Step Guide ‘. He says, “Cornerstone content is helpful for SEO. Search engines want to show their users content from experts, and one method they use to determine your website’s authority and expertise on a topic is analyzing how thoroughly a website covers that particular topic. To illustrate this, consider the following scenario. Website A has... [...]

Cornerstone content refers to a high-value piece of content that aims to increase traffic and brand awareness by showing what your business can offer. MOZ contributor Sam O’Brien has shared seven useful tips to help you create cornerstone content that Google and your audience love. He says, “We’ll show you how to create informative, engaging content and promote it to your target audience. Do your research Getting to know your customers and understanding their buyer persona is a crucial aspect of marketing. If you know who you’re aiming at, you’ll have a better idea of what to... [...]