Paid traffic has a lot of advantages over organic or SEO traffic: ■ It’s instant. It often takes weeks or months for your SEO to reap results. ■ It’s predictable: Buy 500 impressions and you’ll get that many. SEO is hit or miss. ■ It can be tuned to weed out unprofitable keywords and costs are quickly trimmed. Figuring out what SEO attributes to tweak is hard and time-consuming. Timothy Miranda and Myron Ramsay have found the Bing ads work very well for CPA. Bing seems to like affiliates and their ads better than Google does. And Bing’s traffic is targeted quality... [...]