The cost per click (CPC) is an important budget allocation metric that helps you understand how effectively your Pay-Per-Click (PPC) campaign is doing. CPC can be used to measure the ROI of advertising campaigns as well as to measure performance changes in terms of sales or revenue generated. SEO HandBooks has created a cost per click (CPC) calculator. The SEO HandBooks team says, “Use this free tool to calculate CPC (cost-per-click) of your ad campaigns. → Enter the total cost of your clicks → Then the clicks you received from your campaign. → Finally, use the CPC to further improve... [...]