A Guide to CPS Advertising and Analyzing PPC Campaigns [Guide]

Cost per sale (CPS) is a business model in which an advertiser pays a commission to a publisher for each sale that is generated from a click on an ad. CPS advertising is also known as pay-per-sale (PPS) or cost per acquisition (CPA) advertising.PPCexpo has published ‘A Guide to CPS Advertising and Analyzing PPC Campaigns’.The PPCexpo team says, “In affiliate marketing, CPS advertisers typically pay a higher commission than they would for other types of online advertising, such as banner ads or pay-per-click (PPC) ads. This is because the CPS model aligns the interests of the... [...]