No doubt: the smartphone app market is growing by leaps and bounds. And some people are getting rich by providing simple apps that a lot of people like. The problem is that most of us aren’t programmers. Usually, there’s nobody here but us marketers. So what can we do to participate in this opportunity while it is still growing? A well-known marketer, Matt Rhodes has created Easy App Formula, a blueprint for marketers who want to build apps. Rhodes says, “I couldn’t write a program or develop apps myself if my life depended on it. Yet, despite that, I’ve sold over $100,000... [...]