10 Step Guide to Creating an SEO Strategy

An SEO strategy is a process of organizing a website’s content by topic to improve the likelihood of appearing in search results. MOZ contributor Zach Edelstein has published an article featuring 10 steps to creating an SEO strategy. He says, “Like any other kind of strategy, to form an SEO strategy you need to understand the state of the game, set attainable goals, and plan to iterate. Below is a 10-step plan for finding those opportunities and insights to get you started. 1. Crawl your site to identify on-page and technical SEO issues The best place to begin an SEO strategy is by initiating... [...]