A Go-To Guide to Creating Ridiculously Good Content [Podcast]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘A Go-To Guide to Creating Ridiculously Good Content’ featuring Ann Handley. George B. Thomas says, “In the words of MarketingProfs’ own CCO Ann Handley, “Ridiculously good content is content that your audience values in one way or another. Secondly, it is inspired in one way or another. It is inspired by data or creatively inspired, or both.” Value, data, and creativity are pretty basic to business, so B2B should be full of ridiculously good content. Right? Well, not quite. “Content... [...]