Content Marketing Institute contributor Ahava Leibtag has published a checklist for creating valuable content for your business. She says, “Use the checklist to ensure your content reaches and helps the right audience and to keep your team focused on your strategy’s goals. (It also may give you a feeling of accomplishment –who doesn’t love checking completed tasks off a list?) The checklist defines valuable content using five benchmarks: Findable Readable Understandable Actionable Shareable (Hat tip to Colleen Jones, founder and principal at Content Science, who inspired some of... [...]

Content Marketing Institute contributor Ahava Leibtag has published an article featuring a checklist to creating valuable content. She says, “Use the checklist to ensure your content reaches and helps the right audience and to keep your team focused on your strategy’s goals. (It also may give you a feeling of accomplishment –who doesn’t love checking completed tasks off a list?) 1. Findable content People need a way to discover your content. Make sure you follow SEO guidelines to create findable content. TIP: Before creating findable content, perform keyword research based on... [...]