HubSpot has published ‘Creating Your Brand Voice: A Complete Guide‘. Laura M. Browning says, “Your company’s voice should resonate with your audience and build trust with them. In the U.S. market, 90% of consumers say it’s important to trust the brands they buy or use. Your brand voice shows your customers what to expect from your company’s content, services, and even customer service. Why Brand Voice is Important Brand voice is a little bit like a brand ambassador. You’ll make certain assumptions about an unfamiliar brand if its ambassadors are clad in pink cowboy hats... [...]

HubSpot has published ‘Creating Your Brand Voice: A Complete Guide‘ to help marketers understand how to create their brand voice. This guide covers the following: What is a brand voice? Creating a Brand Voice Brand Voice Examples Brand Voice Template Crafting Your Voice. Caroline Forsey says, “Your personality makes you unique — a differentiation that doesn’t just apply to people. Brand voices will make each company recognizable in a world full of different streams of information. So how can you set your brand up for success? A powerful brand voice that can not go unnoticed,... [...]