According to Search Engine Watch’s Aayush Gupta, in 2021, advertisers and marketers will witness a new set of PPC trends that will generate more leads and conversions. Gupta has published article highlighting key PPC trends for 2021. He says, “Many things have turned topsy-turvy after witnessing a year full of unprecedented situations and multiple coronavirus-induced lockdowns. Companies are shifting to a remote-first culture, people prefer shopping online than going to a retail store, and in-person conversations have turned to video conversations. A lot has changed in the last year,... [...]