Cross-channel marketing integrates multiple communication platforms to deliver a cohesive brand message and seamless customer experience. It ensures consistency across channels like social media, email, and in-store promotions, enhancing engagement and driving conversions. HubSpot has published ‘The Ultimate Guide to Cross-Channel Marketin: The Ultimate Guide to Creating Your Strategy’. Cassie Wilson says, “Although these two tactics are closely related, they’re different. I asked Miller and Halilov to help me understand the differences between these strategies. The Difference... [...]