CrowdCompass has released an ebook titled “Mobile App Marketing Playbook: A Guide to Increasing Mobile Event App Adoption”. CrowdCompass team says, “The conference mobile app revolution has arrived, spanning nearly all demographics and markets and becoming an expectation for the coveted next generation conference participant. Is your organization or association taking advantage of this technology? If not, maybe it’s time to give your mobile app playbook a closer look. Before you do, download this free eBook and get a handle on the latest strategies for driving mobile app adoption.... [...]