A Beginner’s Guide to Customer Behavior Analysis [Guide]

Customer behavior analysis helps businesses understand purchasing patterns, preferences, and motivations. This insight enables companies to tailor strategies, improve customer experiences, and drive sales growth. HubSpot has published ‘A Beginner’s Guide to Customer Behavior Analysis‘. Harshit Baluja says, “Customer behavior doesn’t describe who shops in your stores but how they shop there. It reviews factors like shopping frequency, product preferences, and how your marketing, sales, and service offers are perceived. Consumer behavior doesn’t merely rely on one... [...]