Customer Data Platforms (CDPs) unify data from multiple sources to create a comprehensive view of each customer. This enables personalized, consistent interactions across channels, improving customer experiences and marketing effectiveness. MarTech contributor Greg Krehbiel has published an article featuring 12 ways to use customer data platforms. He says, “Customer data platforms (CDPs) are a versatile tool in the martech stack. Whether you’re looking for a solution to power your personalization efforts, consent management, attribution tracking or other use cases where a point solution... [...]

This is a reminder for the DMD webinar to be held on May 23, 2023.  Digital Marketing Depot is hosting a webinar ‘Data Down the Drain? CDPs Bring Value to an Underutilized Asset’ on Tuesday, May 23, 2023, at 1.00 pm EDT. The SEL team says, “The latest MarTech Intelligence Report, Customer Data Platforms: A Marketer’s Guide, found that interest in CDPs increased 32% last year. Many respondents listed CDPs as a high-priority technology investment. However, according to Forrester, nearly 90% of marketers say their CDP doesn’t meet their needs. So where do we go from here? In... [...]

Economic factors and post-pandemic digital consumption make it imperative for Marketers to have a 360-view of their customers to improve the customer journey and protect their privacy. Customer Data Platforms (CDPs) are here to stay and have become a must-have element of the martech stack. Digital Marketing Depot is hosting a webinar ‘Data Down the Drain? CDPs Bring Value to an Underutilized Asset’ on Tuesday, May 23, 2023, at 1.00 pm EDT. The SEL team says, “The latest MarTech Intelligence Report, Customer Data Platforms: A Marketer’s Guide, found that interest in CDPs increased... [...]

BlueConic has announced the availability of the ‘2022 Gartner Market Guide for Customer Data Platforms’. The BlueConic team says, “We believe marketing leaders should read this complimentary report, which included BlueConic as a Representative Vendor, to understand the customer data platform market and to learn more about: Recommendations to help you select the right CDP vendor The latest market forces A market definition and analysis CDP vendor types and feature set.” 2022 Gartner Market Guide for Customer Data Platforms  [...]