MarTech has published ‘Enterprise Customer Experience Management Platforms: A Marketer’s Guide’. MarTech’s publication of “Enterprise Customer Experience Management Platforms: A Marketer’s Guide” examines the market for customer experience management platforms and the considerations involved in implementation. The 52-page report reviews the growing market for customer experience management platforms, plus the latest trends, opportunities and challenges. In this report you will learn: Who the leading players are in customer experience management platforms. What... [...]

Forrester has published the latest episode of the What It Means podcast ‘CX Teams Face Diverging Fates In 2023’ featuring Rick Parrish, VP, Research Director. The Forrester team says, “2022’s Customer Experience Index (CX Index™) results saw the first significant decline in CX quality since 2017. This occurred partly because companies sat on their laurels after big performance gains during the height of the pandemic. But customer expectations are always evolving; sitting still means falling behind. Listen to the full episode to get more of our predictions and guidance for... [...]

Bigtincan has published ‘The Essential Guide to the Buying Experience of the Future’. The Bigtincan says, “Read this Essential Guide to the Buying Experience of the Future to learn how a unified, three-pillared revenue enablement framework of preparation, tools and assets, and communication empowers your customer-facing teams to thrive in modern selling environments. You’ll learn how to: Scale training and coaching with modern technology Provide value in buyer engagements Simplify content personalization Deliver immersive and interactive XR experiences Build the foundation... [...]

Smart Company is hosting a webinar ‘What’s in your Marketing Toolkit?’ on Tuesday, November 17 at 2:00 pm AEST. The Smart Company team says, “We’ll be diving into how these three business owners perfected their marketing strategy, how they adapted to the events of 2020, and what their number one tips for business owners looking to finesse their marketing blueprint would be. You’ll hear from: Fiona Killackey, business, brand and marketing consultant at My Daily Business Coach; Michelle Akhidenor, CEO and founder of specialist podcast production agency The Peers Project; and... [...]

eMarketer is hosting a webinar ‘Personalization vs. Privacy: Finding Balance Between a Perceived Tug of War’ on Tuesday, November 10 at 2.00 pm ET. The eMarketer team says, “eMarketer is pleased to moderate a Tech-Talk Webinar featuring Infutor Data Solutions’ Jason Ford, vice president of partnership development, and Yoni Friedman, director of product, general manager, Amperity DataGrid at Amperity. They will discuss what digital marketers must do to survive and thrive—all while continually improving customer experience—in a rapidly changing landscape. Join this webinar... [...]

MarketingProfs is hosting a webinar ‘Ensuring Consistent CX Across Devices & Channels: A Marketing Must’ on Tuesday, November 10 at 2.00 pm ET. The MarketingProfs team says, “One of the most important marketing changes in 2020 has been the expanding availability of digital devices and channels—web, mobile apps, chatbots, AR/VR, wearables, and more—along with a combination of interaction modalities, including touch, voice, vision, and gesture. How do you build customer experiences that can adapt and scale to take advantage of these changes? Omnichannel marketing is a key... [...]

By providing a satisfying customer experience, you can continue to grow your business. It can be improved by observing how other brands are keeping their customers happy. Social Media Today is hosting a webinar ‘Understanding Your Audience to Build a Better Customer Experience’ on Tuesday, September 29, 2020, at 2.00 pm ET. The SMT team says, “While this is clearly an ongoing issue for many retailers, there have been success stories amidst the COVID chaos. In this webinar, we will highlight two large retailers with whom we partnered to boost their identity strategy to build better cross-channel... [...]

By providing a satisfying customer experience, you can continue to grow your business. It can be improved by observing how other brands are keeping their customers happy. Social Media Today is hosting a webinar ‘Understanding Your Audience to Build a Better Customer Experience’ on Tuesday, September 29, 2020, at 2.00 pm ET. The SMT team says, “While this is clearly an ongoing issue for many retailers, there have been success stories amidst the COVID chaos. In this webinar, we will highlight two large retailers with whom we partnered to boost their identity strategy to build better cross-channel... [...]

You can grow your business by building great customer relationship. Customer experience has become the buzzword today since it helps you to achieve your business goals. Digital Marketing Depot team is hosting a webinar on ‘Bridge the Gap between Marketing and CX’ on Thursday, February 20, 2020 at 1.00 pm EDT. DMD team says, “Join our journey orchestration and CX experts as they explain how to get your data systems talking to each other, so you can provide the type of seamless experiences that customers expect. You’ll hear how real-time decisioning engines are key to helping... [...]

You can grow your business by building great customer relationship. Customer experience has become the buzzword today since it helps you to achieve your business goals. Digital Marketing Depot team is hosting a webinar on ‘Bridge the Gap between Marketing and CX’ on Thursday, February 20, 2020 at 1.00 pm EDT. DMD team says, “Join our journey orchestration and CX experts as they explain how to get your data systems talking to each other, so you can provide the type of seamless experiences that customers expect. You’ll hear how real-time decisioning engines are key to helping... [...]