MarketingProfs contributor Kerry O’Shea Gorgone has published a new podcast episode ‘Storytelling, Digital Transformation, Customer Experience… and You’. Listen to this episode and learn how you can improve your marketing revenue with the strategies such as Storytelling, Digital Transformation, Customer Experience. Gorgone says, “You might have heard of “content shock” or “the marketing rebellion,” and experts everywhere are urging us to “humanize our brands.” As every brand works to differentiate itself in the neverending deluge... [...]

Providing an effective customer experience (CX) is one of the priorities of today’s brands as it helps in retaining customers and building loyalty. Econsultancy contributor Jeff Rajeck has shared five things that can help brands improve their customer experience. Highlighting the importance of ideal customer experience, Rajeck says, “Participants started off by discussing what exactly were marketers after. What does, according to those who work in CX management, the ideal customer experience look like? While it was difficult to get everyone to agree on a single statement, most were... [...]