According to recent Forrester research, marketers are increasingly looking for ways to measure customer journey outcomes, with nearly 77% highlighting analytics and measurement capabilities as the primary use case for customer journey technology. Adweek is hosting a webinar ‘A New Approach to Customer Insights’ on Wednesday, February 26, 2025, at 1.00 pm ET. The Adweek team says, “Discover the new essentials for unlocking customer experience insights across the entire buyer journey with Amadeus Tinus, Acxiom’s VP of data & AI, and Sandor Jones, senior product marketing... [...]

This is a reminder for the DMD webinar to be held on June 6, 2024. Digital Marketing Depot is hosting a webinar ‘Turn Your Customer Insights into Personalized, High-Impact Email’ on Thursday, June 6, 2024, at 1.00 pm EDT. The DMD team says, “Your email service provider (ESP) helps you reach your customers and offers capabilities to deliver personalized, engaging messages. But it can’t do it alone. The key to creating emails built on valuable insights lies in the customer data platform (CDP). In other words, lock in on your CDP and ESP integration, you’ll unlock the full potential... [...]

Digital Marketing Depot is hosting a webinar ‘Turn Your Customer Insights into Personalized, High-Impact Email’ on Thursday, June 6, 2024, at 1.00 pm EDT. The DMD team says, “Your email service provider (ESP) helps you reach your customers and offers capabilities to deliver personalized, engaging messages. But it can’t do it alone. The key to creating emails built on valuable insights lies in the customer data platform (CDP). In other words, lock in on your CDP and ESP integration, you’ll unlock the full potential of your customer data and your email. Don’t miss this panel... [...]

Segmentation and personalization play an important role in improving your marketing effectiveness as both of these elements pave a way to reaching out your audience – personally. Digital Marketing Depot is hosting a webinar on ‘The Truth About Personalization: Using a CDP to Personalize Marketing on the Channels That Really Matter’ on Wednesday, October 23, 2019 at 1.00 pm EDT. DMD team says, “In this webinar, Tom Treanor from Arm Treasure Data shares the results of a new Forbes personalization survey with industry benchmarks collected from marketing leaders from global 2000 companies... [...]

Segmentation and personalization play an important role in improving your marketing effectiveness as both of these elements pave a way to reaching out your audience – personally. Digital Marketing Depot is hosting a webinar on ‘The Truth About Personalization: Using a CDP to Personalize Marketing on the Channels That Really Matter’ on Wednesday, October 23, 2019 at 1.00 pm EDT. DMD team says, “In this webinar, Tom Treanor from Arm Treasure Data shares the results of a new Forbes personalization survey with industry benchmarks collected from marketing leaders from global 2000 companies... [...]

With proper analysis of customer data you can update your marketing strategy for achieving better results. MarketingProfs is hosting a webinar on ‘Using Customer Insights to Elevate Your Marketing’ on Thursday, October 17, 2019 at 2.00 pm ET. MarketingProfs team says, “Join us to learn how to build out a strong customer (and competitor) insights process. We’ll show you how easy it can be to leverage customer insights and make them a natural part of your marketing process. You’ll learn about: The ‘Holy Quintet’ of research types for marketers How to design and... [...]