Orchestrating The Customer Journey For Retail Success [Guide]

The customer journey in retail involves the process a consumer goes through from awareness to purchase and beyond, shaping their overall experience with a brand. A seamless, personalized journey across various touchpoints builds loyalty, boosts sales, and enhances long-term retail success. Digital Marketing Depot has published a new guide titled ‘Orchestrating The Customer Journey For Retail Success. The DMD team says, “As the digital ecosystem expands, online and offline channels have converged. Customers now interact with brands in so many different ways, different places, and at... [...]