AdWeek is hosting a webinar on ‘How Visuals Connect Products to Principles: Meaningful Messaging’ on Thursday, May 9, 2019 at 1:00 pm EDT. The AdWeek team says, “Consumers are more anxious than ever… about technology, the environment, social issues and a whole lot more. They want the companies and brands they buy from to be ethical, transparent and principled. Brands must now communicate their values a more powerfully, working with visuals to convey what their products and practices stand for. Purposeful brand visuals can transform a customer from liking your products to loving your... [...]

Beeswax is hosting a webinar on ‘The Changing Face of Optimization: New approaches that maximize the value of your programmatic strategy’ on Tuesday, May 7, 2019 at 1:00 pm EDT. The Beeswax team says, “The word ‘optimization’ gets thrown around a lot in the programmatic industry. It’s a key element of any and every successful programmatic strategy, after all. However, most programmatic optimization options today alternate between “black boxes” or simplistic levers — the consequence being results that fail to meet advertisers’ pay-off expectations. Tune in to... [...]

Beeswax is hosting a webinar on ‘The Changing Face of Optimization: New approaches that maximize the value of your programmatic strategy’ on Tuesday, May 7, 2019 at 1:00 pm EDT. The Beeswax team says, “The word ‘optimization’ gets thrown around a lot in the programmatic industry. It’s a key element of any and every successful programmatic strategy, after all. However, most programmatic optimization options today alternate between “black boxes” or simplistic levers — the consequence being results that fail to meet advertisers’ pay-off expectations. Tune in to... [...]

AdWeek is hosting a webinar on ‘How Visuals Connect Products to Principles: Meaningful Messaging’ on Thursday, May 9, 2019 at 1:00 pm EDT. The AdWeek team says, “Consumers are more anxious than ever… about technology, the environment, social issues and a whole lot more. They want the companies and brands they buy from to be ethical, transparent and principled. Brands must now communicate their values a more powerfully, working with visuals to convey what their products and practices stand for. Purposeful brand visuals can transform a customer from liking your products to loving your... [...]

AdWeek is hosting a webinar on ‘Capture the Genuine Journeys of Your Customers: Real-Time Interaction Management’ on Wednesday, April 24, 2019 at 1:00 pm EDT. The AdWeek team says, “Customers are loyal to experiences, not companies. In fact, 57 percent of customers have stopped buying from a company altogether because a competitor beat them on experience. Unfortunately, most brands struggle to deliver connected, personalized, real-time engagement to drive those memorable customer experiences. Capturing and connecting digital interactions with offline moments, then articulating the customer’s... [...]