Customer Onboarding Best Practices to Win at Marketing

What is a customer onboarding process? Customer onboarding is the process that new users go through to get set up and start using your product. It covers the whole journey: from initial sign-up to product activation and first use. HubSpot contributor Madeleine LaPlante-Dube has published an article featuring 13 new customer onboarding best practices. She says, “To get your customers acquainted with your products or services, it’s necessary to implement best onboarding practices. Following the techniques listed below will equip you to create a seamless, engaging onboarding experience... [...]