Content Marketing Institute has published a new video ‘Inspire Audiences With Vision, Not Repetition’. The CMI team says, “Click-bait titles and generic, tip-based AI content might bring all the consumers to your yard. But will they stick around if all you’re serving them is the same “vanilla” tips and ideas they can get anywhere else? Content Marketing Institute’s Robert Rose contends that marketers have gotten so obsessed with answering today’s frequently asked questions that they’ve forgotten how to inspire tomorrow’s. Robert shares an approach to creating... [...]

Content Marketing Institute has published a new video ‘How To Avoid Content Chaos in the AI Age’. The CMI team says, “Why worry about making your content plans visible if you can create content at the speed of AI? Because content created doesn’t equal content impact. Robert Rose of the Content Marketing Institute explains why getting people — and tools — to work together matters more than ever.” Content Marketing Institute  [...]

Content Marketing Institute has published a new video ‘How (Not) to Fake Friends to Influence Customers’. The CMI team says, “Meta stealthily launched — then quickly killed — a series of AI-generated character profiles built to increase engagement on its platforms. When users probed the suspicious profiles, one owned up to the company “taking shortcuts with the truth.” Robert Rose sees the misstep as an important lesson for marketers: When trying to move fast and break things, make sure you don’t destroy your customers’ trust in the process.” Content Marketing... [...]

This is a reminder for the Adweek webinar to be held on October 17, 2024. Customer experience is the bedrock of brand affinity. After all, Epsilon research found that about half of consumers choose to engage with marketing messages when they are “familiar with and like the brand.” Adweek is hosting a webinar ‘Create Life-Long Brand Fans Out of Casual Customers’ on Thursday, October 17, 2024, at 1.00 pm ET. The Adweek team says, “Hear Epsilon SVP Dana Moroze and from guest speaker Rusty Warner, principal analyst at Forrester, about how the right technology, powered by strong... [...]

Customer experience is the bedrock of brand affinity. After all, Epsilon research found that about half of consumers choose to engage with marketing messages when they are “familiar with and like the brand.” Adweek is hosting a webinar ‘Create Life-Long Brand Fans Out of Casual Customers’ on Thursday, October 17, 2024, at 1.00 pm ET. The Adweek team says, “Hear Epsilon SVP Dana Moroze and from guest speaker Rusty Warner, principal analyst at Forrester, about how the right technology, powered by strong identity and data, can help marketers create seamless, 1:1 personalized... [...]

This is a reminder for the MarTech webinar to be held on January 12, 2023.  MarTech is hosting a webinar ‘7 Ways to Keep Your Customers Coming Back in 2023’ on Thursday, January 12, 2023. The MarTech team says, “With a myriad of ways to win customer loyalty, Jon will break down the seven most effective strategies according to the survey results, share which generation is the most likely to try – and stop – using a new brand (hint: it’s not Boomers) and other fresh data points along the way. Key takeaways: Tactics to increase your investments in customer segmentation Suggestions... [...]

Over half of consumers would stop buying from a company after multiple bad experiences. MarTech is hosting a webinar ‘7 Ways to Keep Your Customers Coming Back in 2023’ on Thursday, January 12, 2023. The MarTech team says, “With a myriad of ways to win customer loyalty, Jon will break down the seven most effective strategies according to the survey results, share which generation is the most likely to try – and stop – using a new brand (hint: it’s not Boomers) and other fresh data points along the way. Key takeaways: Tactics to increase your investments in customer... [...]

Rank Ranger has published the latest episode of the In Search SEO podcast ‘Six Ways to be More Inclusive with Your Audience’ featuring Sarah McDowell. The Rank Ranger team says, “Are you unintentionally turning off a significant chunk of your target audience by publishing content that isn’t inclusive? How can you turn this around and make sure that you appeal to as many people as possible? That’s what we’re discussing today with a fellow podcaster, Brighton SEO speaker, and coffee addict. She’s a former SEO at Holland and Barrett and the current search... [...]

This is a reminder for a MarTech webinar to be held on October 6. MarTech is hosting a webinar ‘Make Your Marketing Stand Out This Holiday Season’ on Thursday, September 29, 2022. The MarTech team says, “Join this webinar to hear experts from AWS, Forrester, Merkle, and Treasure Data discuss findings from the study about the state of customer experiences and the advertising and marketing technologies that influence your ability to meet customer expectations. Join this webinar and learn: How marketers are prioritizing the customer experience with data and technology The emerging... [...]

Marketers continuously try to keep pace with evolving customer expectations. Because of this, many advertising and marketing solutions directly impact their ability to carry out their roles and drive results successfully. MarTech is hosting a webinar ‘Make Your Marketing Stand Out This Holiday Season’ on Thursday, September 29, 2022. The MarTech team says, “Join this webinar to hear experts from AWS, Forrester, Merkle, and Treasure Data discuss findings from the study about the state of customer experiences and the advertising and marketing technologies that influence your ability... [...]