Content Marketing Institute has published a new video ‘How (Not) to Fake Friends to Influence Customers’. The CMI team says, “Meta stealthily launched — then quickly killed — a series of AI-generated character profiles built to increase engagement on its platforms. When users probed the suspicious profiles, one owned up to the company “taking shortcuts with the truth.” Robert Rose sees the misstep as an important lesson for marketers: When trying to move fast and break things, make sure you don’t destroy your customers’ trust in the process.” Content Marketing... [...]

This is a reminder for the Adweek webinar to be held on October 17, 2024. Customer experience is the bedrock of brand affinity. After all, Epsilon research found that about half of consumers choose to engage with marketing messages when they are “familiar with and like the brand.” Adweek is hosting a webinar ‘Create Life-Long Brand Fans Out of Casual Customers’ on Thursday, October 17, 2024, at 1.00 pm ET. The Adweek team says, “Hear Epsilon SVP Dana Moroze and from guest speaker Rusty Warner, principal analyst at Forrester, about how the right technology, powered by strong... [...]

Customer experience is the bedrock of brand affinity. After all, Epsilon research found that about half of consumers choose to engage with marketing messages when they are “familiar with and like the brand.” Adweek is hosting a webinar ‘Create Life-Long Brand Fans Out of Casual Customers’ on Thursday, October 17, 2024, at 1.00 pm ET. The Adweek team says, “Hear Epsilon SVP Dana Moroze and from guest speaker Rusty Warner, principal analyst at Forrester, about how the right technology, powered by strong identity and data, can help marketers create seamless, 1:1 personalized... [...]

This is a reminder for the MarTech webinar to be held on January 12, 2023.  MarTech is hosting a webinar ‘7 Ways to Keep Your Customers Coming Back in 2023’ on Thursday, January 12, 2023. The MarTech team says, “With a myriad of ways to win customer loyalty, Jon will break down the seven most effective strategies according to the survey results, share which generation is the most likely to try – and stop – using a new brand (hint: it’s not Boomers) and other fresh data points along the way. Key takeaways: Tactics to increase your investments in customer segmentation Suggestions... [...]

Over half of consumers would stop buying from a company after multiple bad experiences. MarTech is hosting a webinar ‘7 Ways to Keep Your Customers Coming Back in 2023’ on Thursday, January 12, 2023. The MarTech team says, “With a myriad of ways to win customer loyalty, Jon will break down the seven most effective strategies according to the survey results, share which generation is the most likely to try – and stop – using a new brand (hint: it’s not Boomers) and other fresh data points along the way. Key takeaways: Tactics to increase your investments in customer... [...]

Rank Ranger has published the latest episode of the In Search SEO podcast ‘Six Ways to be More Inclusive with Your Audience’ featuring Sarah McDowell. The Rank Ranger team says, “Are you unintentionally turning off a significant chunk of your target audience by publishing content that isn’t inclusive? How can you turn this around and make sure that you appeal to as many people as possible? That’s what we’re discussing today with a fellow podcaster, Brighton SEO speaker, and coffee addict. She’s a former SEO at Holland and Barrett and the current search... [...]

This is a reminder for a MarTech webinar to be held on October 6. MarTech is hosting a webinar ‘Make Your Marketing Stand Out This Holiday Season’ on Thursday, September 29, 2022. The MarTech team says, “Join this webinar to hear experts from AWS, Forrester, Merkle, and Treasure Data discuss findings from the study about the state of customer experiences and the advertising and marketing technologies that influence your ability to meet customer expectations. Join this webinar and learn: How marketers are prioritizing the customer experience with data and technology The emerging... [...]

Marketers continuously try to keep pace with evolving customer expectations. Because of this, many advertising and marketing solutions directly impact their ability to carry out their roles and drive results successfully. MarTech is hosting a webinar ‘Make Your Marketing Stand Out This Holiday Season’ on Thursday, September 29, 2022. The MarTech team says, “Join this webinar to hear experts from AWS, Forrester, Merkle, and Treasure Data discuss findings from the study about the state of customer experiences and the advertising and marketing technologies that influence your ability... [...]

Business 2 Community contributor Leah Kidd has published a new guide on ‘Customer Relationship Management’. This guide will help you to create and maintain relationships with customers, find right CRM software for your business and more. Kidd says, “In this guide we’ll examine how CRMs help companies build relationships with customers, how that effort can improve business outcomes and customer satisfaction, as well as some techniques for managing the process. How to build relationships with customers Why should you build relationships with your customers? Simply... [...]

Customer is the king. By keeping your customers happy you can scale new heights in your business. eMarketer is hosting a webinar on ‘The Peloton Effect—Underestimating Customer Sentiment’ on Wednesday, February 19, 2020 at 2.00 pm ET. eMarketer team says, “eMarketer is pleased to moderate a live Tech-Talk Webinar featuring Anne-Queline Keller, senior solutions marketing manager for retail and manufacturing at Alteryx. She’ll discuss how to use customer sentiment analysis in your next retail campaign, and will be joined by Data Meaning’s Andrew Kim, senior manager,... [...]