The value of a visitor to your website may be large if they become a regular, loyal follower. If they value your content, they may return many times and buy multiple items. That’s why one of the most important Key Performance Indicators (“KPIs”) for a marketer is “the lifetime value of a customer”. Maximizing that lifetime value should be your goal, and in most cases, it’s more important than the value of their first purchase. If they only visit once, the value of that first purchase is the lifetime value. Customer retention is the necessary precondition for... [...]

Retaining your existing customer is as important as acquiring new ones. You can retain them with quality products and service combined with satisfying customer service. Business 2 Community team has made available a webcast ‘6 Trends Changing Customer Retention in 2019’ to help you improve your customer retention strategies. B2C team says, “Customer retention is the new acquisition, but there’s no single strategy to reduce churn and retain subscribers at scale. Brightback, the first retention automation software for subscription businesses, surveyed 300+ CEOs, founders and... [...]