Consider this scenario. You are building a remote workforce, perhaps scattered around the world. And you are committed to doing everything in your power to help your remote staff thrive. As part of your efforts, you need to reassess your customer experience (“CX”) initiatives. Internal communication between your remote workers and you (and with each other) can impact how well you meet your customers’ needs. That review of your customer interactions can show you misalignments between these initiatives and your remote business management strategy.  Understanding the Relationship... [...]

Marketing Week is hosting a webinar ‘How to make data transformation your foundation for CX Transformation’ on Wednesday, February 10, 2021 at 2.00 pm ET. The MW team says, “The events of 2020 caused changes in consumer digital behaviours and needs to accelerate by as much as five years. Were you ready to give your customers the experiences they needed, whenever, and wherever they needed you? At the heart of customer experience transformation lies data transformation – mastering rapidly changing approaches to the acquisition, management, and mining of valuable data that informs... [...]