The latest ‘MarketingExperiments’ blog post is titled “Display Advertising: How your peers optimize banner ads”. Daniel Burstein says, “Banner ads are the billboards of the information superhighway. And much like billboards, many of them can be so downright, well, annoying. And much like a garish billboard detracting from the natural beauty of a scenic drive, so many banner ads are so downright … well … annoying. Or obtuse. I see your big logo, but what on Earth is the value to me to stop engaging with the content on the page (the reason I came here) and give you a click?”. Display... [...]

The latest ‘MarketingExperiments’ blog post is titled “Value Proposition: A free worksheet to help you win arguments in any meeting”. Daniel Burstein says, “Perhaps you’ve been in a similar meeting. We were discussing plans for the upcoming Email Summit, when someone brought up an idea for an interesting pre-event workshop. We debated it a little. The pros. The cons. Personally, I loved the idea. But how should we decide if this was the right approach to take? Based on our past experience? Based on the highest paid person’s opinion? Based on the stars?”. Value Proposition:... [...]

The latest ‘MarketingExperiments’ blog post is titled “MarketingExperiments Summits: Pick a city for a chance to win a ticket”. Daniel Burstein says, “Here at MarketingExperiments, we’re big believers in quantitative research. A/B split tests. Multivariate testing. But, sometimes it doesn’t hurt to do a little qualitative research as well. Or as my Mom always says, “You’ll never know unless you ask a question.” So I have an (incentivized) question for you – where do you want to go in 2012? Literally”. MarketingExperiments Summits: Pick a city for a chance... [...]

The latest ‘MarketingExperiments’ blog post is titled “Copywriting: 10 headlines tested”. [‘MarketingExperiments’ Blog] […]  [...]

The latest ‘MarketingExperiments’ blog post is titled “Optimization and A/B Testing: Why words matter (for more than just SEO)”. [‘MarketingExperiments’ Blog] […]  [...]

The latest ‘MarketingExperiments’ blog post is titled “Optimization and A/B Testing: Why words matter (for more than just SEO)”. [‘MarketingExperiments’ Blog] […]  [...]

The latest ‘MarketingExperiments’ blog post is titled “Marketing Optimization: How to determine the proper sample size”. [‘MarketingExperiments’ Blog] […]  [...]

The latest ‘MarketingExperiments’ blog post is titled “Selling Free Content: Why Seth Godin never gives anything away for free”. [‘MarketingExperiments’ Blog] […]  [...]