Data-driven content marketing involves using analytics and metrics to guide content creation and strategy. By leveraging data, businesses can better understand their audience, optimize content performance, and make informed decisions to enhance engagement and conversion rates. Content Marketing Institute contributor Patrick Sanderson has published an article featuring 10 essential tips for data-driven content marketing. He says, “To help set you up for success, we’ve compiled 10 tips on leveraging data to sharpen your content marketing strategy. Follow these recommendations to create content... [...]