Data-driven marketing leverages customer data and analytics to create targeted, personalized campaigns, enhancing their effectiveness and ROI. By understanding customer behaviors and preferences, businesses can make informed decisions, optimize strategies, and achieve better results. Digital Marketing Depot has published an ebook ‘The 4 Essential Strategies of Data-Driven Marketing’. The DMD team says, “In a business landscape of rapid change and complexity, the imperative to get more value from marketing data continues to drive change. Marketers need to be able to execute... [...]

Between creating a single view of your customers, evolving privacy concerns, and the urgency to maximize campaign ROI, we marketers face growing challenges. MarketingProfs has made available its webinar ‘How to Navigate Transformative Trends and Power Your Data-Driven Marketing’ on-demand. The MarketingProfs team says, “Join Lourenço Mello, product marketer at Snowflake, as he shows you how modern marketing tools and artificial intelligence can help tear down data silos to create personalized, privacy-respecting marketing campaigns. Join this free webinar to… Grasp the... [...]

This is a reminder for the MarketingProfs webinar to be held on January 25, 2023.  Between creating a single view of your customers, evolving privacy concerns, and the urgency to maximize campaign ROI, we marketers face growing challenges. MarketingProfs is hosting a webinar ‘How to Navigate Transformative Trends and Power Your Data-Driven Marketing’ on Thursday, January 25, 2024, at 2:00 pm ET. The MarketingProfs team says, “Join Lourenço Mello, product marketer at Snowflake, as he shows you how modern marketing tools and artificial intelligence can help tear down data silos... [...]

Between creating a single view of your customers, evolving privacy concerns, and the urgency to maximize campaign ROI, we marketers face growing challenges. MarketingProfs is hosting a webinar ‘How to Navigate Transformative Trends and Power Your Data-Driven Marketing’ on Thursday, January 25, 2024, at 2:00 pm ET. The MarketingProfs team says, “Join Lourenço Mello, product marketer at Snowflake, as he shows you how modern marketing tools and artificial intelligence can help tear down data silos to create personalized, privacy-respecting marketing campaigns. Join this free webinar... [...]

Between creating a single view of your customers, evolving privacy concerns, and the urgency to maximize campaign ROI, we marketers face growing challenges. MarketingProfs is hosting a webinar ‘How to Navigate Transformative Trends and Power Your Data-Driven Marketing’ on Thursday, January 25, 2024, at 12:00 pm ET. The MarketingProfs team says, “Join Lourenço Mello, product marketer at Snowflake, as he shows you how modern marketing tools and artificial intelligence can help tear down data silos to create personalized, privacy-respecting marketing campaigns. Join this free webinar... [...]

Consumer data is everywhere. The untold volumes of data from multiple personal devices bring endless opportunities for you to connect with the right person precisely when they are ready to act. MarTech is hosting a webinar ‘ Four Elements of a Powerful, Data-Driven Martech Stack’ on Tuesday, July 26, 2022. The MarTech team says, “Join Zeta’s EVP of Technology Strategy, Matt Mobley, who shares how to manage various data sources to get real-time personalization and moments-based marketing right. He is joined by guest panelist Jessica Liu, Senior Analyst at Forrester, David... [...]

Marketing Dive is hosting a webinar ‘How to overcome data silos and unlock data-driven marketing’ on Tuesday, July 19, 2022, at 2.00 pm ET. The MarTech team says, “No matter where you are in your personalization journey, we are here to empower you to reimagine your customer experience strategy. In this session, you’ll learn: How to take the guesswork out of your marketing strategies for good How to use data-driven insights to optimize your campaign performance with a 360- degree customer view A crawl, walk, run approach to personalization to craft meaningful experiences that... [...]

Consumer data is everywhere. The untold volumes of data from multiple personal devices bring endless opportunities for you to connect with the right person precisely when they are ready to act. MarTech is hosting a webinar ‘ Four Elements of a Powerful, Data-Driven Martech Stack’ on Tuesday, July 26, 2022. The MarTech team says, “Join Zeta’s EVP of Technology Strategy, Matt Mobley, who shares how to manage various data sources to get real-time personalization and moments-based marketing right. He is joined by guest panelist Jessica Liu, Senior Analyst at Forrester, David... [...]

Marketing Dive is hosting a webinar ‘How to overcome data silos and unlock data-driven marketing’ on Tuesday, July 19, 2022, at 2.00 pm ET. The MarTech team says, “No matter where you are in your personalization journey, we are here to empower you to reimagine your customer experience strategy. In this session, you’ll learn: How to take the guesswork out of your marketing strategies for good How to use data-driven insights to optimize your campaign performance with a 360- degree customer view A crawl, walk, run approach to personalization to craft meaningful experiences that... [...]

Data-driven marketing is a process by which marketers gain insights and trends based on in-depth analysis informed by numbers. Ruler Analytics contributor Laura Caveney has published ‘Data-Driven Marketing: A Complete Guide’. She says, “Data is key for any marketer. But collecting and analysing the correct data is key. Without the right data in place, you’ll struggle to make smart marketing decisions that will positively impact your business. But which data should you prioritise? And how do you collect it? Greg Kozera, Senior Enterprise Account Executive at ELM Learning said,... [...]