How to Build a Better Data Strategy [Guide]

A data strategy is a highly dynamic process employed to support the acquisition, organization, analysis, and delivery of data in support of business objectives. Efficient use of data can help you grow your business. Merkle has published a new guide ‘How to Build a Better Data Strategy’. Matthew Seeley says, “Recently Merkle was named a Leader in data strategy and activation, one of only two companies. We’re proud of this accomplishment and want to share some of the best practices that we’ve found when building a better data strategy. Today, there are many challenges that... [...]