The latest ‘MarketingExperiments’ blog post is titled “B2B Lead Testing: “Cheap” data is actually expensive”. David Kirkpatrick says, “This week at the San Francisco leg of MarketingSherpa’s B2B Summit 2011, Brian Carroll, Executive Director of Applied Research, MECLABS, and Nicolette Dease, Program Manager, MECLABS Leads Group, provided tactical training on optimizing lead generation. Part of this presentation was a case study on finding the most efficient list source based on a test that looked at several different lead sources”. B2B Lead Testing: “Cheap”... [...]

The latest ‘MarketingExperiments’ blog post is titled “Landing Page Optimization: How IBM applied homepage redesign learnings to landing page testing”. David Kirkpatrick says, “At the West Coast leg of the MarketingSherpa B2B Summit in San Francisco this week the first case study of the day featured IBM’s homepage redesign and the overall approach IBM uses in its redesign process. Joan Renner, Content Manager, Corporate Marketing Digital Initiatives, IBM, presented on how Big Blue engages in site redesign. But they don’t stop at the landing page. They go the next step... [...]

The latest ‘MarketingExperiments’ blog post is titled “Social Media Optimization: Engineering contagious ideas”. David Kirkpatrick says, “Along with 45,000-plus attendees, I’m at Dreamforce ’11 in San Francisco this week as a guest of HubSpot. On Wednesday afternoon, I caught a session by Dan Zarrella of HubSpot about “engineering contagious ideas” using social media. You may be familiar with Dan from his personal website, his very popular HubSpot webinar series (including the recent Guinness Book recognized largest webinar ever) or his books such as the recently... [...]

The latest ‘MarketingExperiments’ blog post is titled “Website Redesign: Wondering what to test? Just ask your customers”. David Kirkpatrick says, “When planning a testing and optimization cycle, there are plenty of marketing elements to tackle — landing pages, pay-per-click ad copy, form fields and more. The question is: What test will provide the biggest impact? A great place to start is to ask your customers’. Website Redesign: Wondering what to test? Just ask your customers MarketingExperiments Blog  [...]

The latest ‘MarketingExperiments’ blog post is titled “Lead Generation: Testing form field length reduces cost-per-lead by $10.66”. David Kirkpatrick says, “After driving potential customers to your website through PPC ads, organic search results, or a targeted campaign to create online traffic, the most logical way to turn those visitors into leads is by getting them to register via an online form. For this blog post, let’s assume you’ve already presented an offer with a strong enough value proposition to get your visitor to actually be interested in filling out your... [...]