Digital Asset Management (DAM) streamlines the organization, storage, and retrieval of digital content, enhancing marketing efficiency and consistency. By centralizing assets, DAM systems ensure that teams can quickly access and repurpose high-quality content, driving cohesive brand messaging across all channels. MarTech contributor Pamela Parker has published an article explaining the role of digital asset management in marketing. She says, “A DAM appends these assets with metadata that provide information on anything a marketer might want to know before using the asset, such as: Does the... [...]

The need for content isn’t slowing down. In fact, it has doubled in the past two years, and it’s expected to grow 5 to 20 times in the next two. Content Marketing Institute is hosting a webinar ‘The Top 5 Trends in Digital Asset Management for 2023’ on Wednesday, July 26, 2023, at 2.00 pm EDT. The CMI team says, “Join Adobe expert Marc Angelinovich as he walks you through the top 5 trends in DAM for 2023. You’ll learn: How to empower your teams with the cutting-edge features of a next-gen DAM. How to easily manage millions of assets, across any channel and media type you... [...]

Digital assets is an important task today. With right control over your resources, you can efficiently manage your business. Martech Today is hosting a webinar ‘How Marketers Can Leverage Modern Digital Asset Management For Powerful Workflow Efficiencies’ on Thursday, July 16, 2020 at 1.00 pm EDT. The Martech Today Today says, “Join Marc Katzin, the vice president of creative services at Coloredge as he looks at how the industry is evolving in managing media assets from an agency perspective along with Russ Barr, digital asset management director at Cloudinary, as he discusses current... [...]

Digital assets is an important task today. With right control over your resources, you can efficiently manage your business. Martech Today is hosting a webinar ‘How Marketers Can Leverage Modern Digital Asset Management For Powerful Workflow Efficiencies’ on Thursday, July 16, 2020 at 1.00 pm EDT. The Martech Today Today says, “Join Marc Katzin, the vice president of creative services at Coloredge as he looks at how the industry is evolving in managing media assets from an agency perspective along with Russ Barr, digital asset management director at Cloudinary, as he discusses current... [...]