Digital marketing in 2024 emphasizes personalized experiences, leveraging AI and data analytics to target audiences more precisely. Emerging technologies like augmented reality and voice search are transforming how brands engage with consumers online. HubSpot contributor Lucy Alexander has published an article featuring useful information on digital marketing. She says, “Digital marketing is vital for your business and brand awareness. It seems like every other brand has a website, and if they don’t, they at least have a social media presence or digital ad strategy. Our 2024 State... [...]

Ahrefs has published a new video ‘These Toxic Habits are Silently Destroying Digital Marketers. In this video, you’ll learn about bad habits digital marketers build that can have a significant impact on their work and careers. https://www.youtube.com/watch?v=jx8NUpy5R6s Ahrefs  [...]

Neil Patel has published a new video ‘Unlocking Success: Omnichannel Strategies for 2023’ sharing omnichannel strategies for 2023. He says, “Omnichannel marketing is a comprehensive approach that aims to provide a seamless and integrated customer experience across multiple channels and touchpoints. It involves creating a unified strategy that aligns various marketing channels, such as websites, mobile apps, social media platforms, physical stores, and customer support, to deliver a consistent and personalized message to the target audience.” Neil Patel’s Blog  [...]

Neil Patel has published a new video ‘New to Digital Marketing: 10 Essential Tips for a Strong Start’ sharing useful digital marketing tips to grow your business. He says, “Welcome to our channel, where we dive deep into the exciting world of digital marketing! If you’re new to this field and looking for a strong start, you’re in the right place. In this video, we’ll provide you with a comprehensive guide to help you get started in digital marketing. Whether you’re a business owner, a marketing enthusiast, or someone seeking a career in digital marketing,... [...]

Neil Patel has published a new video ‘The Art of Digital Marketing’ explaining how to improve digital marketing. He says, “From identifying your target audience to crafting compelling messages and leveraging the latest digital marketing tools, is it all an art? Find the key elements of a winning marketing strategy.” Neil Patel’s Blog  [...]

This is a reminder for the Digital Marketing Istitute webinar to be held on February 9, 2023.  Digital Marketing Institute is hosting a webinar ‘What Does GPT Really Mean for Digital Marketing?’ on Thursday, February 9, 2023. The DMI team says, “Curious to learn how ChatGPT and its underlying technology GPT-3 are actually going to impact marketing? Wondering how your job might change? Join us for a live expert discussion with two experts where we’ll look at what’s happening today, where things might go and what this explosion in AI assistance means for SEO and Search... [...]

Ahrefs has published a new video ‘Digital Marketers: Stop Ignoring These Things’  featuring Sam Oh. In this video, you’ll learn important things in marketing that many digital marketers ignore but really shouldn’t. Ahrefs  [...]

Digital Marketing Institute is hosting a webinar ‘What Does GPT Really Mean for Digital Marketing?’ on Thursday, February 9, 2023. The DMI team says, “Curious to learn how ChatGPT and its underlying technology GPT-3 are actually going to impact marketing? Wondering how your job might change? Join us for a live expert discussion with two experts where we’ll look at what’s happening today, where things might go and what this explosion in AI assistance means for SEO and Search now that Microsoft and Google are pitched in the game.” What Does GPT Really Mean for... [...]

HubSpot has published a new guide titled ‘Digital Marketing for Small Business’ featuring the basics of digital marketing. The HubSpot team says, “This guide helps you establish the groundwork for what we call inbound marketing—tactics you can use to attract, convert, close and delight visitors to your website, social media pages, and blog. Every part of your digital marketing is a great opportunity to learn something—so it’s all about starting small, testing, learning, and growing over time. We’re going to take you through the easy-access ways to get started, from... [...]

Digital Marketing Institute has published a new podcast episode ‘Data Insights in Digital Marketing’ featuring Will Francis and Chris Penn. The DMI team says, “As modern marketers, we are swamped by numbers coming from all directions. How do we manage all this data, demystify it, and use it to our best advantage? Host Will Francis chats with Chris Penn to look at data from different and interesting angles. They talk about Regression analysis, using R and Python, GA4 and GDPR, along with lots of interesting real world metaphors! Chris also offers 5 key takeaways that any marketer... [...]