Digital marketing, also known as online marketing, is the use of digital channels to promote products and services to consumers. Forbes has published ‘Digital Marketing In 2023: The Ultimate Guide’. Janette Novak and Nikita Tambe say, “Traditional marketing channels like broadcast television, radio and newspapers are still intact but are no longer dominated with the massive audiences they commanded in their heyday. To be a successful marketer, you need to focus where your audience is and market accordingly and nowadays, people are on the internet. According to Statista, there... [...]