Search Engine Land’s Barry Schwartz has published a video ‘Importance of Blending SEO with Other Digital Marketing’ featuring Joe Beccalori. Schwartz says, “In part one with Joe Beccalori of Interact Marketing we spoke about the diminishing value of the organic SERP, so in part two we talk about how to tweak more about organic search by blending it with other digital marketing techniques. We first went over how the SEO competitive landscape in almost all niches were virtually not existent but now, it is all super saturated and competitive, even in really small niches. We... [...]

A strong marketing plan can help you to create a strategy for how you will communicate with your target audience and influence them to buy your products or services. Business.com contributor Skye Schooley has shared 10 ways to adapt your marketing plan during the pandemic. Schooley says, “We spoke with small business owners and marketing experts to help you determine the top 10 ways to modify your marketing strategy and reach your audience during the current economic upheaval. 1. Emphasize the true relevance of your product or service. As consumer needs change, the relevance of your product... [...]

The COVID-19 pandemic has adversely affected everything around the world and digital marketing is not an exception. Search Engine Watch contributor Birbahadur Kathayat has published an article highlighting the impact of this pandemic on digital marketing and three ways to deal with it. Kathayat says, “Coronavirus lockdown has halted many business processes starting from manufacturing, supply chain to logistics, and marketing.   Some businesses have closed or paused their digital marketing activities temporarily, citing the health concerns of their employees. If you are on... [...]

The new year is almost here so you should prepare your marketing tools to achieve more milestones. With increasing Internet usage, the digital marketing domain has bright scope for further growth. Jeff Bullas has shared five biggest trends that we may observe in 2020. Bullas says, “Statista projected that by the close of 2019, active email accounts would be increasing to an astonishing 5.6 billion. According to Hubspot, local searches have become so powerful that 72% of searchers for local businesses end in a 5 mile radius visit. Omnicore Agency has found that a full 93%... [...]

With the increase in the use of mobile devices, optimizing for voice search is very important to achieve SEO success. According to a Gartner research, 30% of all browsing sessions will include voice search by 2020. Convince & Convert’s Ann Smarty has shared four steps to help you optimize websites for the voice search. Ann says, “Voice search has been a hot topic for a few years now, but digital marketers are still trying to figure out the best way to take advantage of it. While most digital marketers have a basic understanding of SEO, voice search is a more complicated issue. First,... [...]

The Point Blank team has published a new infographic titled ‘Why is digital marketing more important for businesses than ever before?’. This infographic features findings from various surveys conducted by different firs globally. Here are some of the findings: The global e-commerce value is expected to reach $4.5 trillion by 2021 51% of people discovered a new brand or product through search By 2020 the video marketing will be valued $22 billion By 2023 brands are expected to spend $25.1 billion on online marketing automation. To discover more findings visit the following page.... [...]