Digital PR is a strategy used to increase awareness of your brand using online methods. In many ways, it’s similar to traditional PR, but it offers the opportunity to reach a much broader audience that can’t be reached with only offline methods. Semrush contributor Alex Birkett has published ‘The Ultimate Guide to Digital PR’ with tips and tools. He says, “Digital PR is the execution of public relations campaigns and tactics in today’s digital landscape. From P.T. Barnum to Ryan Holiday, public relations professionals have used the tools and media at their disposal... [...]

Search Engine Journal has published a new podcast episode ‘Why Intent and Design Is Important in Digital PR’ featuring Gisele Navarro. Brent Csutoras says, “Our host Loren Baker sat down with the CEO of NeoMam Studios, Gisele Navarro, to talk about the importance of design and intent in Digital PR. Early in her career, Gisele started exploring formats of linkable content and testing content that was outside the norm. That’s when she realized there was a need for creative content in SEO and link building strategies. In this episode, Giselle shares her creative process for building... [...]

Digital PR, a combination of link building and traditional PR practises, helps you improve your site’s organic performance. Root Digital’s Darren Kingman has published ‘Beginners Guide to Digital PR’. He says, “ur Beginner’s Guide to Digital PR discusses content creation and ideation through to digital PR strategy and how it impacts Search Engine Optimisation (SEO). We’ll also look at how we outreach and provide tips throughout on what you could be doing to expand your own practises. We’ve called this a ‘Beginner’s Guide’ because we walk through concepts... [...]